How might we reimagine the shipyard of the future?

Role: Experience & Exhibit Designer
Other Team Members: Service Design Lead, Visual Designers (x2), Business Designer, Data Analyst, Maritime Subject Matter Experts (2x)   

Our studio team was given an amazing ask: reimagine the shipyard of the future without constraints. We formed a small internal think-tank and tiger team to push the boundaries of technology and design to concept what future Maritime and shipyard experiences could become. We had a rapid ~8 week timeline to identify and bring our ideas to life.

We began the project with a rapid journey mapping exercise of the current state of a ship coming into dry-dock. Our client and subject matter experts provided us with a plethora of information to construct the initial journey map below and understand our users and the meta pain-points of docking a ship.


From our initial exploration we constructed an innovation focused workshop agenda and invited technologists and designers to come and innovate with our client and ourselves.

The workshop gave us a prioritized, in-depth list of concepts we could build from. To humanize, and bring our concepts to life we wrote detailed storylines that touched multiple roles and needs as well as highlighted the impact of our recommended technology (ex. Drones, AI). As we discussed our stories we recognized that all of our future concepts were connected by data. We then envisioned and constructed the data-driven ecosystem of the future: It allows individuals in each role to quickly make informed decisions and leverage digital tools to improve quality and workflow. The Shipyard of the Future will be smart, lean, and connected; ultimately increasing throughput and readiness.

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A brief description of our concepts are:

  • NautiCare is a predictive work plan tool that leverages multiple data sources and probability modeling to generate the first draft of the overall work plan with increased accuracy and a shortened lead time. To populate the work plan, Nauticare will pull historical data from YardMind, and SeaSense.

  • MasterMind is an integrated data environment with corresponding dashboards to enable the a fleet to make decisions surrounding throughput of shipyards. MasterMind works like the vantage point allowing leadership to decide when and how to best improve and repair their fleet.

  • YardMind is an integrated data engine and portal that supports ShipView, YardView, and Digital Shop and  allows personnel to easily access and capture information by ship, ship class, shop type, etc. per yard. YardMind acts as the heart of the shipyard as the hub of all shipyard data collection and knowledge, as well as the main output to the remaining three concepts. Each shipyard would have its own YardMind, and the collective view of the YardMinds is captured in MasterMind.

  • SeaSense is the management tool for the multiple sensor systems that are used before and during the dry-dock process on the ship and in the shipyard. SeaSense sensors or drones can be deployed prior to the ship coming into dock to collected data on the ships condition.

  • YardView is a dashboard for the entire shipyard, providing a real-time view of all ships, personnel, safety and environmental systems, and available capabilities.

  • Digital Shop is a system for each trade shop to monitor tasks, tools, and workers across the shipyard, supported by suite of apps that allows the foreman to customize based on shop needs and device usage.

  • ShipView is a platform for the ship that provides a real-time view of active work packages, personnel, systems, timeline, and more.

I took our stories and ecosystem and planned and illustrated how we could physically and digitally bring these stories to life with a series of concept exhibits. After reviewing with my team, I turned my original illustrations into “recipe cards” that detailed what, why, and how we were going to build out the exhibits. (Note* Not all exhibits are shown)

The team then built out 6 physical and digital exhibits across a variety of mediums. I did a review of the available technology in our studio and them maximized our existing tech and build capabilities for our demos. We held a presentation and exhibit meeting and presented these demos to our client in our workshop room:

Sample of Our Demos:

The original demos were a huge success with our client. So much so, that our client asked us to make our demo’s portable so they could take them on a roadshow around the world. I worked with members of the original team to rethink how we could transform these demos to 1. Fit into a suitcase and 2. Set up and collapse easily. We redesigned all but one of the demos to fit into a neat microsite that could be viewed from an iPad pro. We then selected one demo: “Execute a Work Package” to be more interactive by designing an interactive powerpoint on a smartphone to be viewed via google cardboard.